Tom Fishburne, a veteran marketer and cartoonist, is the founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.
Tom started cartooning on the backs of business cases as a student at Harvard Business School. While in various marketing roles at General Mills, Nestlé, Method, and HotelTonight, he parodied the world of marketing in a weekly cartoon. From an email to 35 co-workers in 2002, his cartoons have grown by word of mouth to reach several hundred thousand readers each week and have been featured by The Wall Street Journal, Fast Company, Forbes, and The New York Times.
Tom soon realized that cartoons are a remarkable form of shareable media. In 2010, he launched Marketoonist to help large and small businesses such as Google, IBM, Kronos, and Unilever reach their audiences with cartoons. Tom is a frequent keynote speaker on innovation, marketing, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. The Huffington Post ranked his South-By-Southwest (SXSW) talk the third best of the conference out of 500.
Tom earned his bachelor’s degree at the University of Virginia and his MBA at Harvard Business School.
The higher education marketplace is in a constant state of flux. Success requires continuous experimentation and questioning out-of-date playbooks. With his Marketoonist cartoons and case studies, Tom will unpack the “Always in Beta” mindset that organizations need to adopt in order to develop remarkable marketing and innovations. He will frame ways to build a culture […]