The Power of Purpose and Institutional Authenticity in a Post-Truth World

Law School Second Floor

One of the world’s leading brand builders shares his experiences helping companies like Nike, Starbucks and Airbnb prepare for a more transparent, disrupted and distrusting world, and how Facebook’s Facebook resistance to basic brand management systems created one of the greatest collapses of brand equity and trust in history. Nine principles from the speaker’s upcoming book can be applied to any institution or individual.