The Words We Use and the Actions We Can Take

Law School Second Floor

The words we use to market higher education matter more than ever. Declining perceptions of higher education—driven by multiple factors—are also complicated by growing political divides. How much of our challenge is about perception vs. real issues? And what can we say and do about it? A deep dive into Gallup’s best research will leave you feeling utterly terrified, newly energized and more empowered—all at once!